SALES & MARKETING DELIVERABLES Market research & strategy Travel fair & exhibition participation Travel trade FAM trips Meetings, Incentives, Conferences, & Events (MICE) Media FAM Trips E-learning & webinars Joint marketing programs Outdoor activations Asset Management Deliverables Revenue Management Pricing Strategy, Demand Forecasting, Channel Management, Rate Parity, Performance Monitoring, Competitor Benchmarking Sales & Marketing Market Analysis, Segmentation, Sales Team Evaluation, Performance Management, Sales Strategy Monitoring Brand & Relationship Management Online Presence Monitoring, E-Commerce Audits, Guest Feedback Analysis, HMA Adherence, Performance Clause Review, Owner and Operator Obligations Finance Net Working Capital Monitoring, Liquidity and Cash Flow Assessment, Operator Fee Monitoring, Profit and Loss Management Food & Beverage Outlet Performance, Menu Mix Evaluation, Sales Engineering, Cost Analysis, Profit Assessment, Flow-Through Analysis, Revenue Optimization Services Revenue Streams Revenue mix analysis, Revenue Enhancement, Cost Analysis, Departmental Profit Analysis, Benchmarking Talents & Human Resources Staffing Assessment, Labor Cost Analysis, Labor Cost Optimization, Staff Process Optimization Digitization & IT Management Technology Infrastructure Assessment, Security Assessment, Digital Strategy Development, Digital Assets Enhancement, Digital Asset Inventory Repair & Maintenance Capex Expenditure Monitoring, Maintenance Team Collaboration, Utilities Consumption Evaluation, Preventive Maintenance Plans