Business Bureau, Gulf Today
Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has partnered with Claviger, the region’s leading sales representation group, to promote the sales of hotel rooms across the GCC region.
The sales representation agreement between Emaar Hospitality Group and Claviger covers the promotion of hotels under the premium luxury brand Address Hotels + Resorts and the upscale lifestyle Vida Hotels and Resorts as well as Armani Hotel Dubai.
Claviger will leverage its in-market presence across the GCC region to promote the hotels, with a particular focus on families and corporate guests. Led by its dedicated sales associates, the company will highlight the exceptional features and amenities offered by Emaar Hospitality Group’s hotels in Dubai to high net worth individuals and corporate houses as well as conduct roadshows and customer events. Claviger will also highlight Emaar Hospitality Group’s hotels at specialised trade shows.
Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: “Our hotels, all located in central locations in Dubai in close proximity to the most popular tourist attractions, are already popular among guests from across the GCC region. Through our new sales representation agreement, we are further highlighting the value-add that our hotels offer to newer audiences through Claviger’s dedicated network. As Dubai readies to welcome tourists from across the world this summer, the new partnership will contribute to added occupancy levels covering both leisure and business travellers.”
Ahmed Baki, Founder & CEO of Claviger, said: “At Claviger, we believe in the exceptional value addition that we can provide to our partners through our expertise, in-market presence and wide network. Address Hotels + Resorts, Vida Hotels and Resorts and Armani Hotel Dubai are three popular brands with clear industry niches that we will highlight to prospective guests. Our in-depth research of the market, customer preferences and travel trends enable us to drive guest traffic that will support Emaar Hospitality Group in welcoming more guests in the coming months.”
Claviger will draw on several industry trends in highlighting the hotels of Emaar Hospitality Group to distinctive audiences. With more than 33 per cent of tourists in the region travelling for leisure, 24 per cent for business and over 36 per cent visiting friends and families, there is a clear opportunity for driving sales across all hotels of Emaar Hospitality Group in Dubai, according to Claviger’s research.
The portfolio of hotels under Address Hotels + Resorts in Dubai include: Address Downtown, Address Boulevard, Address Dubai Mall and Palace Downtown – all in Downtown Dubai – the most visited destination in the city; as well as Address Dubai Marina and Address Montgomerie. Claviger will also promote the soon-to-open Address Fountain Views and Address Sky View, with bookings for the two hotels already open.
Vida Hotels and Resorts has two operational hotels – Vida Downtown and Manzil Downtown – both in Downtown Dubai as well as the upcoming new hotels – Vida Emirates Hills in the tranquil Emirates Hills neighbourhood and Vida Harbour Point in Dubai Creek Harbour. Armani Hotel Dubai is located in the iconic Burj Khalifa and marks the collaboration of Emaar with fashion legend Giorgio Armani.
Emaar Hospitality Group LLC is a wholly-owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaar’s hospitality and leisure projects globally.
Defining its competency in managing mixed-use property developments, Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, golf clubs, polo club, marina and lifestyle dining restaurants.
Emaar Hospitality Group has defined its credentials in the hotel industry with its distinctive hotel brands – Address Hotels + Resorts and Vida Hotels and Resorts.
Address Hotels + Resorts has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance. Address Hotels + Resorts is set to operate hotels and serviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives and other key markets in the region as well as in the UAE.
An upscale lifestyle hotel and residences brand, Vida Hotels and Resorts is for the new generation of business executives, entrepreneurs and leisure travellers. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity.